We met in Kenya in 2020, both grinding ourselves into growing our companies.
Adventure saved us. Now we're making it easier for awesome people to find their reset button, somewhere unforgettable with others who also feel the same.
About Hector
I fell in love with adventure when I bicycled from London to Bangkok —16 months via 17 countries. It was a beautiful ride.
Previously, I was the co-founder of the UK's leading care AI startup. But, when I left it in 2023, I could no longer deny the inner call to explore.
Adventure has a way of reminding you what matters; it changed my life, and this is why we built Loaf.
When I'm not working, I'm running or writing. Sometimes both, and rarely simultaneously.
Selman's Journey
After Meta and Instagram, and then four years building startups in Nairobi, I burned out hard.
I took a sabbatical. I practiced Zen in India, hiked the Himalayas, spent time in Türkiye, and remembered what curiosity felt like again. It turns out that "doing nothing" is hard. (This was a surprise).
Now I'm channelling that energy into creating adventures that restore people instead of draining them.
When I'm not on retreat, I'm teaching breathwork or playing padel.
Join Us
We're looking for experts in adventure travel or community-building to join the mission and grow our nascent adventure community.
Explore our retreats or email us at hello@loaf.so to get involved.
